𝚊𝚐:𝚣𝚎𝚛𝚘

ag:zero is Banco Safra's digital bank. Safra is Brazil's third largest bank and also one of the most traditional banks in the world. It's family owned and it's 175 years old.

The name is synthesized on the logo, reflecting the bank's objective of being simple, transparent and straight to the point.

upload-af027148-a670-4de3-a21c-298346675458-1
upload-6c22c64f-6e5a-47a7-aca7-147c1a4671cb
upload-1d2af3eb-7ec6-4bd0-8145-38cefae587ca
upload-2ac2008f-974f-4539-8802-1a29d80ac3db
upload-6a1de6ee-6e97-44bd-8526-94a6718abbba
upload-71f2952f-78a0-4830-9c83-b78b076cd229
upload-eef8acfd-9555-43a1-b3bc-1b4d5645bbad
upload-4b3ca853-d212-4474-b7ec-f20bfdbf6f4a
upload-5439baa7-2995-419a-a0c6-690fdb3e0a46
upload-d2e15b5f-a5f0-40e3-9b3e-b3610ce796df
upload-6d263617-52dd-4888-93f1-606bc4ea4a37
upload-4f4829d6-8a95-45b8-a192-4de74f97d6bf
upload-0d42d9be-d860-40a1-8b06-1bcb2305da5d
upload-84971749-a543-43b2-87aa-9d16dd2687c0
upload-02efd9c4-3a4d-4f2b-b825-409790baa65a
upload-531b9fcc-6d09-4582-9b77-27c1b97c902b
upload-d1b4d7d3-7477-4eaf-9dde-8f08ef9b7e60
upload-02123536-fea3-4cca-813e-0268877b1bc1
upload-a1ede763-c6cc-492d-a0a4-1a06148e5ee2

Done at FCB Brasil

Team

CCO/CEO: Ricardo John
ECD: Fabio Simões
Head of Art: Fabio Cristo
Designer/AD: João Porto
Copywriter: Luiza Sá
Accounts: Gustavo Zaize

SweetblockProject type

PacaembuProject type

PersonalDesign

Purpose CollectiveVisual Identity

BitgreenDesign System

Natural DataDesign System

Formula 1Design System

agzeroDesign System