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When social media becomes the main way politicians communicate official information, could it be considered some kind of censorship if they decide to block a journalist?

Sweetblock is a digital protest against censorship by politicians in social networks inspired by protests done by brazilian journalists during our military regime, who published cake recipes when their articles got censured.

See more at:
bolosantiblock.com.br

Cakes were automatically generated based on the user's twitter profile, but to make it easier for internal development of the campaign, we also developed an interactive tool we used to make cakes to share the project.

You can see the tool in action here:
http://bit.ly/3X70Ooj

Done at FCB Brasil

Team

CEO/CCO: Ricardo John
ECD: Fabio Simões, Anna Martha, Marcelo RIzério
Head of Art: Fabio Cristo
Designer: João Porto
Art Director: André Mezzomo
Copywriter: Kayran Moroni
Motion Graphics: Rodrigo Resende
Project Manager: Amanda Redondo
Technology: Juscelino Vieira, Fred Rezeau, Bruno Dias, Daniel Morsoleto, Sandro Salles, Edilson Osorio Jr, Igor Magrini, Liandra Monteiro
FCB/SIX: Ian Mackenzie, Bonnie Chung, Eli Ferrara

Awards

The One Show
Finalist in Design

Cannes Lions
Bronze in Social & Influencer
Shortlist in Design
Shortlist in Creative Data
Shortlist in Brand Experience & Activation

El Ojo Iberoamerica
Silver in Design
Silver in Digital Data

Brazilian Creative Club:
Silver in Best Use of Data
Silver in Innovative Technology
Bronze in Digital Art DIrection
In Book for Best Use of Social Media
In Book for Publications and Media Outlets