𐌅Ꝋ𐌐𐌌𐌵𐌋𐌀 ᛑ + 𐌁𐌀𐌍𐌃 𐌕ᕓ

Formula 1 is coming back to Band TV after 41 years.

The main difference is that now Band will tell the whole story, and not only broadcast the main race, like TV Globo used to. So to communicate this, we wanted to tell this untold stories through visuals. Each turn in each track holds a ton of mighty duels, rivalries, adrenaline, blood, sweat and tears, and we are letting the pilots tell us those through their driving.

Done at FCB Brasil

Team

CCO/CEO: Ricardo John
ECD: Marcelo Rizério, Anna Martha
Head of Art: Fabio Cristo
Designer: João Porto
Motion Graphics: Rodrigo Resende, Henrique Aquino, João Porto
Art Director: Fernando Rihan
Copywriter: Thomas Paiva

Awards

Brazilian Creative Club
Bronze in Art Direction